Farouk Systems Set to Sparkle at IBS Las Vegas

Farouk Systems, Inc. will be returning to America’s City of Lights a to amaze beauty industry pros at the International Beauty Show (IBS) Las Vegas, Nevada with the groundbreaking color transformations using the LG CHI Color Master Factory. Synonymous with glitz and glam, IBS Las Vegas is the ultimate experiential event for industry professionals who want a sneak peek at the latest in techniques for hair care, skin care, cosmetics, men’s grooming and more. It is an event for beauty industry professionals by beauty industry professionals, and Farouk Systems, Inc. is prepared to impress with offerings from all its brands, including CHI, BioSilk, Beyond Glow Skincare by CHI, and CHI Footwear.

“IBS Las Vegas is a great place for hairstylists and salon owners to experience new products and technology, and there is nothing more cutting edge than the LG CHI Color Master Factory,” said Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. “We are excited to share this new technology and help change hairstylists’ lives for the better.”

Set against the scintillating background of Sin City, IBS Las Vegas includes three days of exhibitions from the best and brightest of the beauty industry and is designed to help beauty professionals take their businesses to the next level. Even more technological aspects of beauty, like business software are available at IBS, which makes it an ideal event to showcase the new LG CHI Color Master Factory, a digital color laboratory with over 30,000 formulations available in exact measurements and with an eco-friendly 30% reduction in salon waste. True to form, Farouk Systems, Inc. will offer live educational experiences throughout all three days of the show, featuring products from all Farouk Systems Inc. brands.

Live exhibitions will be provided by hairstyling superstars Josh Bernard, McKenzie Lehman, Luis Onate, Wesley Palmer, Laurrin Rockingham and Bradley Tuggle.

At IBS Las Vegas, attendees will not only be able to see the LG CHI Color Master Factory in action, but they will also be able to stock up on exciting new products from Farouk Systems, Inc. brands. Featured products include the award-winning all-vegan CHI Vibes line of tools and wetline products, the CHI Bond + Lightening System, BioSilk Silk Therapy’s Irresistible line, graphene sneakers by CHI Footwear and organic, naturally moisturizing skincare products from Beyond Glow Skincare by CHI.

“IBS Las Vegas is a great event to showcase new technology, and with the LG CHI Color Master Factory, we are sure that this event will help us spread the news and move the industry forward,” said Dr. Shami.